We had always wanted to start a food truck. Our problem?

What in the world were we going to sell?

We wanted to sell something that is unique and fresh, something that you don't see around every corner. We did not want to be just another ice-cream truck. So one night, co-founder Lauren Schumacher and her mom were brainstorming when it hit them: we should sell dessert dips! The idea caught on instantly. From that, we created our name. We wanted it to be something that incorporated the word "dip" and also reflected how fun and playful our business is. So we chose Dippity-Doo-Dah, which is a pun on the song "Zippity-Doo-Dah". It stuck. Creating our slogan then was simple. We wanted to stay true to the theme of the song, so we made our slogan similar to the next verse of the song and ended with the word "day". Dessert Dip All Day! It was perfect! Our name and slogan was unique, quirky, and cheerful. We knew that with a name and slogan like that, we would be an instant hit.